Updated March 1, 2020
This Policy explains what information we collect about you, why, what we do with it, and how we handle it. This Policy also explains what choices you have with respect to the information.
Applicability Of This Policy
This Policy applies to this mobile application (the “App”) and any interactions (e.g., customer service inquiries, email, etc.) you may have with ThinkBerkshire. If you do not agree with these terms, please do not access or use the App.
There is also a separate agreement that governs delivery, access and use of the App (the “User Agreement”).
Information We Collect and How We Use It
We use, process, and store your information only as necessary to provide functionality for our App and personalized user features and access, or to respond to requests for information, such as emails or phone calls, from you.
If you do not sign in to the App on the settings page, ThinkBerkshire does not collect any personal information from or about you, unless you email questions, comments, or concerns to us (and we would love to hear from you, especially if you want to tell us how much you love the App). If you contact us, we will (obviously) have your email address and perhaps your name (if you sign your emails). We will use your email address in order to respond to you. Since we rarely, if ever, clean out our inbox, your emails will probably sit there forever. Realistically, there is no way for you to opt out of communications you initiate, so you can’t.
If you do choose to sign in to the App (and why wouldn’t you), your email address will be stored in a Firestore Database maintained by Google, so if anything goes wrong, it is their fault. We only use that email address for security purposes to log you in. In order to authenticate your account, Google may (and probably does) collect certain other information, such as data about the devices you use to log in to the App. In fact, it is a little creepy how Google can tell that it is you, so if you decide to delete the App from your device, please don’t. But if you do, sign out first.
It is technically possible for us to see your email address, but since that requires logging in to a very dull admin control panel at Google and going through user records one at a time, we promise that we won’t unless we absolutely have to and frankly, we can’t think of any reasons why we would have to. We could write another app that would collect the email addresses from both of the people who might actually use this App, but we haven’t and have absolutely no plans to. If we change our minds, we will let you know.
Once you are signed in, then if, and only if, you choose to identify a beer as one that you have tried, and you choose to rate that beer, that information is also stored in the Firestore Database. If you sign in and you have entered your Beer Club Number, it will also be stored in (surprise) the Firestore Database, otherwise, it is only stored locally on your device.
As with your email address, it is technically possible for us to see which beers you like, but honestly we have better things to do, like maybe watch grass grow. We will not use any of your saved beer data for any purpose at all, mostly because there isn’t any. If you think of something interesting to do with your beer data, please let us know. We can always change this Policy if it is a really good idea.
Google’s servers will use your email address to send a message to reset your password if you forget it and you ask them to. We may also contact you to inform you about important App-related notices, such as security and fraud notices, but it is extremely unlikely.
As with most services delivered over the internet, Apple, Google and Facebook automatically collect data when you access or use your stored data and they record it in log files. We don’t know how they do it, why they do it, or where they do it, but they seem to find a way, which, in the case of Facebook would be especially odd since, as far as we know, they have nothing to do with this App. But then again, how do they know to suggest that you friend that person you went on one date with 6 months ago? The log data collected by Apple and Google may include the IP address you are using, the date and time of use, and other data from your mobile device, such as the type of hardware and software you are using, your operating system, and unique device identifiers for devices that are using the App. Since we are speculating, they may also be collecting your waist size, the name of your first born (who isn’t even born yet), and trying to figure out why you like Bud Light Lime.
In all seriousness, the App is specifically designed for users over 21 years old. ThinkBerkshire does not knowingly collect personal information from children under the age of 13. If we determine we have collected personal information from a child younger than 13 years of age, we will take reasonable measures to remove that information from our systems. If you are under the age of 13 (or under 21 for that matter), please do not submit any personal information through the App. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Policy by instructing their children never to provide personal information to anyone without their parents’ permission.
Using Your Information
ThinkBerkshire uses, processes, and stores personal data, only as necessary so that the App will work. We do not and will not use your personal data for any marketing purposes. We do not share your personal data with third parties for the purpose of enabling them to deliver advertising to you, and we do not sell or rent your personal data. That said, if you know anyone who wants to buy a list of people who like Bud Light Lime, please let us know.
How We Share And Disclose Information
We only disclose Personal Data to third parties when:
We use service providers, like Apple and Google, who assist us in meeting business operations needs, including hosting, delivering, and improving our App. We also use service providers for specific services and functions, including email communication, customer support services, and analytics. These service providers may only access, process, or store personal data pursuant to our instructions and to perform their duties to us.
We determine that the access, preservation, or disclosure of your personal data is required by law to protect the rights, property, or personal safety of any person, or to respond to lawful requests by public authorities, including national security or law enforcement requests. Because if you really think about it, shouldn’t Bud Light Lime be a national security issue?
We need to do so in connection with a merger or acquisition, or steps in consideration of such activities (e.g., due diligence) because surely someone will want to pay us lots of money for this App. In these cases some or all of your personal data may be shared with or transferred to another entity, subject to this Policy.
Data Storage and Transfers
Information submitted to ThinkBerkshire will be transferred to, processed, and stored in the United States, in case you care. When you use the App on your computing device, user content you save will be stored locally on that device and synced with Google’s servers. If you post or transfer any information to or through our App, you are agreeing to such information, including Personal Data and user content, being hosted and accessed in the United States.
Duration of Information Storage
You can delete your Personal Data at any time from the Settings page of the App. As far as we know, your Personal Data will be gone forever as soon as you delete it. However, if you email us, as we noted above, your email will live on in our inbox for ever and ever.
When you give us personal information, we take steps to make sure that it’s treated securely.
Non-sensitive details (your email address etc.) in emails are sent normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we try to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems, in particular by ensuring that nobody in the office uses password for their password.
We are led to believe that Google uses industry-standard encryption to protect your data in transit and on their servers. Once they receive your data, they protect it on their servers using a combination of technical, physical, and logical security safeguards, or so we have been told. If you really want to know, you should probably check with them.
The security of the data stored locally in the App installed on your computing device requires that you make use of the security features of your device. We recommend that you take the appropriate steps to secure all computing devices that you use in connection with this App so that nobody finds out that you like Bud Light Lime.
The Company takes the security of your beer ratings very seriously (seriously) and works to protect your data from loss, misuse and unauthorised access or disclosure.
All breaches will be reported to the relevant supervisory authority, whomever that might be.
Breaches of this policy by staff, contractors, and officers of ThinkBerkshire will result in severe persecution.
If we learn of a security system breach, we may attempt to notify you and provide information on protective steps, if available, through the email address that you have provided to us or by posting a notice on the App. Depending on where you live, you may have a legal right to receive such notices in writing, but that doesn’t necessarily mean that you will, since we have no idea where you live.
Individuals located in the European Economic Area (EEA) have certain rights in respect to their personal information, including the right to access, correct, or delete Personal Data. If you are a user based in the EEA, stop using this App immediately. It isn’t for you, and using the App in the EEA is a violation of the User Agreement.
ThinkBerkshire is not established in the EU and the App is not intended for use by individuals in the EU.
That said, anyone using this App can:
Have your Personal Data corrected or deleted. You may correct or delete any information that you have given us by doing so in the App – just change or delete your ratings. You can also delete all of your data on the Settings Page in the App. If you can’t figure out how, email us at [email protected]
You can ask us to stop using your personal data, including when we use your personal data to send you marketing emails. However, since we don’t, there really isn’t much use in asking.
Complain to a regulator. If you’re based in the EEA and think that we haven’t complied with data protection laws, you have a right to lodge a complaint with your local supervisory authority.
Data Protection Officer
To communicate with our Data Protection Officer, please email [email protected]
We may need to update this Policy to keep pace with changes in our App, our business, and laws applicable to us and you. We will, however, always maintain our commitment to respect your privacy. We will post any material changes that impact your rights under this Policy here, along with their effective date, so we recommend that you periodically check back here to stay informed of any changes, and who doesn’t love periodically re-reading privacy policies. Please note that your continued use of the App after any change means that you agree with, and consent to be bound by, the new Policy. If you disagree with any changes in this Policy and do not wish your information to be subject to it, you will need to stop using the App and delete your account.
You may contact us with any questions relating to this Policy by e-mailing: [email protected]